Cleveland Frontline Cero putter.
Cleveland Frontline Putter Review The putter market is a fickle one, for companies without one of the few big ‘names’ attached to them it has to be like walking the ultimate tightrope of technology/innovation versus price. The face insert seemed to deliver quite a loud sound at impact which I didn't like, whilst the weight in the grip made the head feel much lighter than normal which was a strange feeling.The face did feel relatively soft at impact though, if I hadn't have seen the insert prior to striking the ball I could've believed that this was actually a milled face due to the kind of feedback you get.I tried a few putts where I attempted to deliberately hit the ball from the toe and heel, to test whether the forward centre of gravity and SOFT was really helping with off-centre strikes.Whilst these strikes didn't all quite reach the hole I definitely felt like I wasn't getting that really dead roll off the face, where you know it's going to come up half way short as soon as you hit it. Cleveland maybe best known for making premium tour and cavity back wedges, but their crack team of short game specialists have come up with a brand new family of forward centre of gravity putters, which they say putt straighter more consistently.It’s pretty standard practice for mallet and MOI style putters to have weights in the rear of their heads to increase stability on off-centre impacts. Tungsten weights added to the face of the putter are designed to move the center of gravity to the front of the putter to improve distance control and accuracy. “But the forward CG technology in Frontline, once you understand it, can help golfers ma… From the new SOFT Face technology to the tungsten weights loaded into the face, these flat sticks will have your playing partners begging for mercy. Want to see the results … Frontline does the opposite, bringing the center of gravity forward for more accuracy on the greens.Frontline features Cleveland’s Speed Optimized Face Technology (SOFT), which normalizes ball speed across the face for consistent distance performance on every putt. Cleveland maybe best known for making premium tour and cavity back wedges, but their crack team of short game specialists have come up with a brand new family of forward centre of gravity putters, which they say putt straighter more consistently. The Cleveland Frontline putters are a radical departure from the conventional thinking about putter design. Whenever a brand claims that it is revolutionising the way a club is designed then I have to admit that I am immediately sceptical. Our two testers couldn’t completely agree whether the new thinking would help golfers hole significantly more putts, but what’s undeniable is the Elevado has a cracking, compact shape.The head is completely unfussy and clean and there’s plenty of straight edges to aid consistent alignment and the weight set-up means you get a really muted sound and feel, which some will love and others won’t.But that’s not all – you also get the hottest grip of the year, Lamkin’s SinkFit, all for less than £150. Personally, I’d be thinking what’s this going to cost me… “Obviously, a putter can’t move your ball 33% closer to the hole,” says Cleveland Golf Marketing Director Brian Schielke. Surely there is only so much that one club can do?However that is what Cleveland are claiming with their The Frontline putter range differs from nearly every other putter model currently on the market because it focuses on moving the centre of gravity further forward to the front of the head, rather than the more common method of pushing it back.To do this, Cleveland developed new Tungsten Forward Weighting technology which made the putter more forgiving on mis-hits and provided more consistent, straighter putts. The Cleveland Frontline Putter lineup adds weights to the face of the putter to help you hit straighter putts. This is done by adding two new Metal Injected Molded (MIM) tungsten weights into the face of the putter.If any of you struggle with hitting a driver (aka 75% of the golfing population), you may know that a common method for helping with forgiveness on modern-day adjustable drivers is to move the weight forward in the head.
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