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We analyse things and weigh its pros and cons to make our choices. Attitude: Nature, Components and Formation!
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ATTITUDE FORMATION In this first section we discuss four distinct ways in which attitudes can form towards some issue, event, person or thing.
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��iƐ��9k�,+��/�����3�. Attitude formation is mostly the outcome of rational analysis of things. An attitude is a general and lasting positive or negative opinion or feeling about some person, object, or issue. *))��Mvq��4�+��"P�ECa,��6�l7�O���\� 3m�A���8 �\SY��p�_'t���NtNA��)�\Yy]#R��+��?�X��#M& 0000000016 00000 n
Figure 1.1 The Formation of Intention by Attitude and Norm 01-Pryor.qxd 10/27/2004 10:48 AM Page 4. know about each of their “important others” and what they know about the behavior under consideration.
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Following are the salient features which contribute to the meaning of attitudes: 1. Attitudes refer to feelings and beliefs of individuals or groups of individuals. 0000001573 00000 n
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PDF | On Jan 1, 2005, Duane T. Wegener and others published Cognitive processes in attitude formation and change | Find, read and cite all the research you need on ResearchGate oy� �����c'4�>��z���5eW�Y��D������,�� �&:��P�P 0000007083 00000 n
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Cognitive Consistency Theories; Research has generally concluded that people seek consistency among their attitudes and between their attitudes and their behaviour. .,���� �kO��`[,�a��@�� �CM��d���"3ȝO��t�5Pt(, 0000003689 00000 n
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Observing things in our daily life in this way lead to form a negative or positive attitude towards a thing. 0000008603 00000 n
CHANGING BEHAVIORAL DECISIONS To change people’s behavior, you must change their intentions to perform the behavior.
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Attitudes have three foundations: affect or emotion, behavior, and cognitions. %PDF-1.3
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For example “He has a poor attitude”, “I like her attitude.” ADVERTISEMENTS: 2.
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