But more than all that, her designs have also been patronized by style symbols such as Late Princess Diana and Jemima Khan.Ritu Kumar is the mother of Ashvin Kumar, the youngest Indian writer/director to be nominated for an Academy Award and Amrish Kumar, who is the founder of their Label.Lastly, when she is not working, she prefers to go on a family vacations or just have deep conversations with her sons over art and books.Born on the 11th of November 1944 in Amritsar, Ritu came from a middle class family of ideals and values. The market was completely closed for imports and we mean in literal sense.

This craft was none other than Another good thing about her area of work was that, since the whole idea was built on the support of craftsmen, it also created huge opportunities of employment in the underdeveloped areas.Now that the business was growing slowly but steadily, she brought in a team to help her to run the show effectively.Her team was her family. Hence, in an attempt to do so, she began to bring her specialized design collection into the main stream and also focused more on the younger generation. Hence to gain more understanding and knowledge of the same, she enrolled herself in Ashutosh Museum of Indian Art to study museology, after which she also got married in Kolkata (then Calcutta).While she was in the beginning phases of her career, she discovered different types of dying embroideries and prints.

We use cookies to ensure that we give you the best experience on our website. That is when Ritu saw something missing in the society, which changed her life for good!Now even though Ritu had studied art and museology, but her career into textiles happened to her by sheer accident.While she was at it, she came across a village called Serampore. Ritu, who began her work with four hand-block printers and two tables in a small village near Calcutta 40 years ago, was the first woman to introduce the ‘boutique’ culture in India under the brand name Ritu’.

Now even though Ritu had studied art and museology, but her career into textiles happened to her by sheer accident. I met both … She noticed that there still was a lot of talent which lied in the small village, which highly lacked opportunities. Her idea was to take the Indian creativity out in the world in such a way both – craftsmen and modern consumer benefited out of it.Now 60s was the time when, as Ritu likes to put it – India was going through deep changes, it was trying to find its space in the world at least in terms of art; plastics were replacing mud, brass was replacing silver; handicrafts being replaced by factory produced papers or woods, and age-old cotton & silk getting replaced by nylons.Basically, India was on the cusp of modernization, in its own sweet way. Ritu, who began her work with four hand-block printers and two tables in a small village near Calcutta 40 years ago, was the first woman to introduce the ‘boutique’ culture in India under the brand name Ritu’.

Her clothes actively reflect the rich embroidery heritage of India, whether in their motifs, type of stitching or the elements used in the embroidery. LtdYo! “The Pride of India”, Ritu Kumar is one of India’s foremost designers. All she could do now is learn while on the go.One of the greatest early day’s challenges that she faced was during her third exhibition of sarees, which was held in Uttar Pradesh and centred around its blocks and prints. Serampore was a former Dutch colony on the outskirts of Calcutta, whose home-grown art of printing had been brutally wiped out by the British. This event turned out to become a huge success and it not only boosted the confidence of those poor villagers, but also opened doors to multiple other opportunities as a whole.Soon after that she also went on to take another jump, and opened her first small retail space. (Designed by Gargi Singh) They said being a woman is never going to be easy, but we can say it’s worth every moment, when it comes to these three ace designers who have pioneered the world of fashion and redefined it. If you continue to use this site we will assume that you are happy with it.

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