You can change your cookie settings at any time. For instance, fear is associated with raised eyebrows, increased heart rate and increase body tension (Dillard, 1994). A high correlation of attitudes and subjective norms to behavioral intention, and subsequently to behavior, has been confirmed in many studies. 0000001636 00000 n New York: McGraw-Hill.T.L. According to Doob (1947), learning can account for most of the attitudes we hold.

Peer group socialization of homophobic attitudes and behavior during adolescence. Fear is one of the most studied emotional appeals in communication and social influence research. 0000026645 00000 n

This has led to some discussion of whether the individual can hold multiple attitudes toward the same object. The theory was developed from the theory of reasoned action, which was proposed by Martin Fishbein together with Icek Ajzen in 1975. Although we might use the term in a different way in our everyday life (“Hey, he’s really got an When we say that attitudes are evaluations, we mean that they involve a preference for or against the attitude object, as commonly expressed in such terms as Every human being holds thousands of attitudes, including those about family and friends, political parties and political figures, abortion rights and terrorism, preferences for music, and much more. In Handbook of Social Psychology, ed. While attitudes are enduring, they can also change. Some people voted for Barack Obama in the 2008 elections because they like his policies (“he’s working for the middle class”; “he wants to increase automobile fuel efficiency”), whereas others voted for (or against) him because they just liked (or disliked) him.

Emotions perceived as negative or containing threat are often studied more than perceived positive emotions like humor. Attitude change: Persuasion and social influence. Poteat, V. P. (2007).

Attitude, in social psychology, a cognition, often with some degree of aversion or attraction (emotional valence), that reflects the classification and evaluation of objects and events. A person's attitude also depends on issues such as his salary, status, work environment, work as such, etc.

The term 'attitude' refers to an individual's mental state, which is based on his/her beliefs or value system, emotions, and the tendency to act in a certain way. While evidence is inconclusive, there appears to be potential for targeted attitude change is receivers with low political message involvement.

A., Chaiken, S., Raymond, P., & Hymes, C. (1996). They are not specifically behaviors but modes or forms of conduct or performance. Other attitudes are learned mostly through direct and indirect experiences with the attitude objects (De Houwer, Thomas, & Baeyens, 2001). An attitude is an evaluation of an attitude object, ranging from extremely negative to extremely positive. Terms to Define for Unit 6: (1) Attitude (a) Textbook definition: A positive, negative, or mixed reaction to a ), Olson, J. M., Vernon, P. A., Harris, J. Worcester, MA: Clark University Press, 789–844.Eagly, Alice H., and Shelly Chaiken. Imagine for a minute the case of Magritte, a 16-year-old high school student. 0000002495 00000 n

Fazio, R. H. & Olson, M. A., (2003).

Glasman, L. R., & Albarracín, D. (2006). How to use textbook in a sentence.

Particularly, our attitudes enable us to determine, often very quickly and effortlessly, which behaviors to engage in, which people to approach or avoid, and even which products to buy (Duckworth, Bargh, Garcia, & Chaiken, 2002; Maio & Olson, 2000).

Effects of repeated expressions on attitude extremity. New York: McGowan-Hill.M. Using attitude strength to predict registration and voting behavior in the 2004 U.S. presidential elections.

Davidson, A. R., & Jaccard, J. J.

Journal of 0000004152 00000 n

A., Judd, C. M., & Wittenbrink, B. (2005).

Attitudes are a complex combination of things we tend to call personality, beliefs, values, behaviors, and motivations.

0000010226 00000 n Beer (Eds. For example, people can be motivated such that they find it socially desirable to appear to have certain attitudes.

Theories of classical conditioning, instrumental conditioning and social learning are mainly responsible for formation of attitude. 0000001901 00000 n

Stangor, C., Sullivan, L. A., & Ford, T. E. (1991). 0000008921 00000 n Self-awareness and transgression in children: Two field studies. Important factors that influence the impact of emotion appeals include self efficacy, attitude accessibility, issue involvement, and message/source features. Basically, the cognitive component is based on the information or knowledge, whereas the affective component is based on the feelings. In addition, Jung discusses the abstract attitude.

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